Britten Tyres Limited Unit 15, Robert Cort Ind Estate, Reading, RG2 0AU 0118 9751119
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Buying Premium vs Budget Tyres

We’re often asked “what’s the difference between premium and budget tyres?”

There are typically three main reasons for the differences between premium and budget tyres; enhanced technology, improved all round performance, and greater safety characteristics.

Technology

Premium tyres will use the latest technology and research, not only in materials but also in test methods, industrial procedures and research and development (R&D). Premium tyres are developed to give the best performance in safety, grip, rolling resistance and endurance that's available on the market at any time.

Premium manufacturers, like Michelin, use computer modelling, fluid dynamics and simulation tools that budget manufacturer don't necessarily use. As a guide, many experts suggest that the technology behind a budget tyre can be as much as 10 – 15 years old.

Performance

Budget manufacturers tend to make products to a price point, whereas premium manufacturers strive to make the best tyres they can, using their best technology, developed and tested throughout the markets where the tyre is going to be used.

Many people may think they are saving money by buying budget tyres, and maybe they are in the short-term but in some cases any savings made by purchasing a budget tyre can be lost with lower fuel economy over the life of the tyre, or the loss of mileage, and that's before you consider safety.

Safety

Premium tyres are expected to offer enhanced safety on the road and premium manufacturers work extensively with original equipment vehicle manufacturers, to give their cars the best possible performance by optimising the relationship between the tyre and the car togive the driver the best safety, grip, comfort, noise, longevity and rolling resistance.

When it comes to tyre performance in the wet, each labelling grade in wet braking is equivalent to one car length in braking at 50mph. So a saving of £X per tyre could easily result in far longer braking distances in the wet. When you need that grip, we suspect you would happily pay that extra money as you’re sliding along the road.

Whilst we know that tyres are often a distress purchase, your car is often your second biggest purchase after your house and your tyres are the only thing between your car and the road and even more significantly ‘your family’ and the dangers of the road. – Is the cost you’ll save by buying a budget tyre really worth the compromise on safety? Would you buy a budget child car seat for instance?

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What our customers think

I have been going to Britten Tyres for years for mine, my wife’s and sons tyres. The service is friendly, first class and always reasonably priced. They beat the multi-nationals easily on price, value and service provided. I recommend them to my friends and colleagues without hesitation.

rockpig666 - November 2017

Good service. Staff helpful and friendly.

James De Meyer - January 2017

Fast, friendly and efficient service. Highly satisfied. I wholeheartedly recommend this company. :)

Eveline - January 2017

Contact us

Opening hours
Monday: 08:30 - 17:30
Tuesday: 08:30 - 17:30
Wednesday: 08:30 - 17:30
Thursday: 08:30 - 17:30
Friday: 08:30 - 17:30
Saturday: 08:30 - 12:30
Sunday: Closed
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Where are we?

Brands we recommend

  • Autogrip tyres in Reading
  • BF Goodrich tyres in Reading
  • Bridgestone tyres in Reading
  • Budget tyres in Reading
  • Continental tyres in Reading
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  • Falken tyres in Reading
  • Firestone tyres in Reading
  • Fullrun tyres in Reading
  • General tyres in Reading
  • Goodyear tyres in Reading
  • GT Radial tyres in Reading
  • Kumho tyres in Reading
  • Michelin tyres in Reading
  • Ovation tyres in Reading
  • Pirelli tyres in Reading
  • Runway tyres in Reading
  • Toyo tyres in Reading

Areas served around Reading:

Earley, Shinfield, Sulham, Theale, Tidmarsh, Tilehurst, Whitley, Woodley, Calcot, Caversham, Reading, Spencers wood

Other services offered by Britten Tyres Limited:

Tyre Repair, Wheel Alignment

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